Supermarket Representatives Inc.
The One Stop Shop for all your General Merchandise needs!
Since 1957
Cardboard box with the word 'New' over the top
New & Exciting Products
Bring best selling and exciting new products into your stores
Shipping Options
Customers choose their preferred billing style
Experienced Team
Over 120 Years of Retail Industry Experience across SMR Team
Drive New Revenue
Our curated products are guaranteed top sellers


Thousands of Product Lines at Special Discounted Pricing

SMR is a “One-Stop Shop” National Buying Office for Retailers across North America. We provide a diverse catalog of PDQ Products across every category and season through our massive Vendor Network.

Housewares, Electronics, Accessories, Apparel, Plastics, Toys, Seasonal & Holiday, Dollar Goods, Pet Goods, HBC, Snack & Candy, Licensed Goods (Sports & Juvenile Brands), And Much More!

Find out for yourself why Retailers across the country have trusted SMR for over sixty years!


What Our Partners Say About Us

Hear what our Partners have to say about their experiences working with Supermarket Representatives Inc.


We Build Lasting Partnerships
With Our Customers

Find out for yourself why Retailers across the United States have trusted Supermarket Representatives since 1957.

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Company Timeline

SMR has been partnering with Retailers & Product Vendors for over 60 years!
Since the very beginning, we have always made Excellent Customer Service our top priority, and that tradition proudly continues to this day.

Frequently Asked Questions:

Working with SMR means our collective 65 years of Industry knowledge and experience will be focused on providing your stores quality products at the most competitive pricing. We pride ourselves on delivering white glove Customer Service in all aspects - Building lasting relationships with our Customers is why we have been around since 1957!


As a Vendor working with SMR means getting your products placed into New Markets & Accounts that would otherwise be unattainable. Stay in direct communication with our Sales Reps and be notified of new business in your Target Territories or Accounts. Their established relationships get your Products into Franchises & Large Chain Stores.

SMR offers Pricing Discounts based on the overall quantity ordered. Drop Shipment Pricing is available for small quantity and Volume Discounts are always offered for larger orders. Drop Shipments are delivered via UPS/FedEx and Volume Shipments are sent via LTL Truck Shipments to one specified location - unless alternative Shipping Services are requested.

Regardless if shipping to a Distribution Center, Warehouse, Storage Space, or Storefront - You can take advantage of the lower pricing!

SMR's Annual General Merchandise, Pet & Candy Trade Show has been a yearly event since we started them back in 1969! Our Show is an opportunity to network with 175+ Vendors, get a firsthand look at each Vendor's Top Selling & New Products from that year and place Orders for them at Show Special Pricing!

SMR's Show allows you to converse and connect with colleagues while getting a preferential look at the best products from our curated group of Vendors. Our next show marks our 62nd Annual GM, Pet & Candy Show - Find out why our show has been going six decades strong and counting!

SMR's Annual Show ends up always being SOLD OUT - Tickets are available on a 'first-come, first-serve' basis. We encourage all our Vendors to attend our Annual Show for the opportunity it affords. The show generates 30% of our Annual Revenue in just two days!

The Vendor Onboarding process is spelled out in the New Vendor Kit. The Vendor Portal gives you complete control over your Item Information - Keeping this information accurate is critical so we try and make it as simple as possible for our Vendors to utilize.

SMR Sales Reps actively communicate with our manufacturing vendors to stay apprised of the newest and best performing items so they can share them with the other stores that are


Ready to Get Started?

Find out why retailers across the country have trusted SMR for the past 60 years!