Supermarket Representative Inc. Logo

Established 1957 - A Company You Can Trust & Depend On

SMR Operates As A National Buying Office

SMR Works With Our Massive Network of Vendors to Supply Stores With Thousands of Products!

The Original 'One-Stop Shop' For All Your General Merchandise Needs - Since 1957

About Us


Supermarket Representatives Inc. was started by Harold Lipskin on Long Island, NY back in 1962. Three generations later, SMR remains a family-owned company, with Danny Lipskin as the current President.

Operating as a National Buying Office, SMR has been a leader for over 60 years in High Profit Impulse Items, also known as ‘In & Out’ Products, we specialize in bringing market-specific products that fit our Customer’s unique needs and deliver profitable returns.

Over the past two decades we have expanded our Network to service to our Drug Store & Pharmacy Accounts across North America.

SMR sells to stores throughout the United States and Caribbean. No Customer is too small or large for SMR – We work with all types of Retail Accounts: Regardless of size, affiliation, or industry.

Because of the high volume of business we generate, we are able to offer the most competitive “delivered” pricing around. Including Volume Discounts and certain Minimum Order Programs from our Top Vendors. Nearly every Vendor has Display-Ready product

See for yourself why retailers have trusted Supermarket Reps Inc. for over sixty years.

Meet Our Team

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Danny Lipskin

Administration, Carribean Islands, East Coast US, Midwest US, Sales Reps
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Adam Fried

Administration, East Coast US, Sales Reps


Company Timeline

Learn How SMR Can Help Grow Your Business

We work with you to bring top-quality products that drive sales in any market. See for yourself why Customers have trusted SMR since 1967!

Get Started with SMR!