About Us

Supermarket Representatives Inc. was started by Harold Lipskin on Long Island, NY back in 1962. Three generations later, SMR remains a family-owned company, with Danny Lipskin as the current President.

Operating as a National Buying Office, SMR has been a leader for over 60 years in High Profit Impulse Items, also known as ‘In & Out’ Products, we specialize in bringing market-specific products that fit our Customer’s unique needs and deliver profitable returns.

Over the past two decades we have expanded our Network to service to our Drug Store & Pharmacy Accounts across North America.

SMR sells to stores throughout the United States and Caribbean. No Customer is too small or large for SMR – We work with all types of Retail Accounts: Regardless of size, affiliation, or industry.

Because of the high volume of business we generate, we are able to offer the most competitive “delivered” pricing around. Including Volume Discounts and certain Minimum Order Programs from our Top Vendors. Nearly every Vendor has Display-Ready product

See for yourself why retailers have trusted Supermarket Reps Inc. for over sixty years.