New & Exciting Products
Bring best selling and exciting new products into your stores
Supermarket Representatives Inc.
The One Stop Shop For All Your General Merchandise, Pet, & Candy Needs!
Since 1957
Countdown to SMR Trade Show 2026
Shipping Options
Customers choose their preferred billing style
Experienced Team
Over 120 Years of Retail Industry Experience across SMR Team
Drive New Revenue
Our curated products are guaranteed top sellers
WHY WORK WITH US?
Thousands of Product Lines at Special Discounted Pricing
SMR is a “One-Stop Shop” National Buying Office for Retailers across North America. We provide a diverse catalog of PDQ Products across every category and season through our massive Vendor Network.
Housewares, Electronics, Accessories, Apparel, Plastics, Toys, Seasonal & Holiday, Dollar Goods, Pet Goods, HBC, Snack & Candy, Licensed Goods (Sports & Juvenile Brands), And Much More!
Find out why Retailers Nationwide continue to trust SMR for Quality Service & Exceptional Value for over 60+ years!
Over 60+ Years of Industry Knowledge & Experience
Annual Trade Show with 175+ Vendors
Direct or Centralized Billing Options
Volume Discounted Pricing
300+ Vendors Representing Thousands of Products
TESTIMONIALS
What Our Partners Say About Us
Hear what our Partners have to say about their experiences working with Supermarket Representatives Inc.
Great Partner. SMR Brought Hundreds Of New Customers To Our Products! ⭐⭐⭐⭐⭐ SMR has been a great partner of Regent Products. The group has brought us hundreds of new customers in a market we thought we had covered. Their Salespeople and staff are a pleasure to work with and produce for you every day. Any issues are resolved immediately as well! Nicole Laudadio Sales Manager – Regent Products
Great Partner. SMR Brought Hundreds Of New Customers To Our Products! ⭐⭐⭐⭐⭐ SMR has been a great partner of Regent Products. The group has brought us hundreds of new customers in a market we thought we had covered. Their Salespeople and staff are a pleasure to work with and produce for you every day. Any issues are resolved immediately as well! Nicole Laudadio Sales Manager – Regent Products
Rufus Honeycutt
Carlie C’s IGA – Director of GM / HBC
Excellent Company – Honest Staff ⭐⭐⭐⭐⭐ SMR has a long history of bringing different products to Carlie C’s and our experience with SMR has been great! We have found SMR to have an honest well managed staff that does an excellent job in taking care of our company’s needs. It truly has been a pleasure working with SMR all these years and we look forward to our partnership in the future. Rufus Honeycutt Carlie C’s IGA – Director of GM / HBC
Excellent Company – Honest Staff ⭐⭐⭐⭐⭐ SMR has a long history of bringing different products to Carlie C’s and our experience with SMR has been great! We have found SMR to have an honest well managed staff that does an excellent job in taking care of our company’s needs. It truly has been a pleasure working with SMR all these years and we look forward to our partnership in the future. Rufus Honeycutt Carlie C’s IGA – Director of GM / HBC
Brian G. Ernster
Vice President - Chef Craft
Great Network, Excellent Customer Service, SMR Show Is Top-Notch ★★★★☆ SMR has a great network of Sales Representatives throughout the United States and the Caribbean that services both Independent and Corporate Grocery Accounts. Veteran Knowledgeable Sales force with great customer relationships. The SMR Show is Top Notch and attracts buyers from all over the United States and Caribbean. Excellent Customer Service! Brian G. Ernster Vice President – Chef Craft
Great Network, Excellent Customer Service, SMR Show Is Top-Notch ★★★★☆ SMR has a great network of Sales Representatives throughout the United States and the Caribbean that services both Independent and Corporate Grocery Accounts. Veteran Knowledgeable Sales force with great customer relationships. The SMR Show is Top Notch and attracts buyers from all over the United States and Caribbean. Excellent Customer Service! Brian G. Ernster Vice President – Chef Craft
Nicole LaSage
Non-Foods Director - Woodman’s Food Markets
Exceptional Staff - Always On Top Of Latest/Greatest Items! ★★★★★ Your staff is exceptional, friendly, professional and is able to answer any questions I have had. Hot items are constantly changing and you always seem to be on top of it, and have them available when I call and am looking for them, and if you don’t – you and your team make it a point to “FIND THEM”. Any billing or shipping issues I have had with vendors have been resolved immediately as well.
Exceptional Staff - Always On Top Of Latest/Greatest Items! ★★★★★ Your staff is exceptional, friendly, professional and is able to answer any questions I have had. Hot items are constantly changing and you always seem to be on top of it, and have them available when I call and am looking for them, and if you don’t – you and your team make it a point to “FIND THEM”. Any billing or shipping issues I have had with vendors have been resolved immediately as well.
Nicole Laudadio
Sales Manager - Regent Products
YOUR SUCCESS IS OUR SUCCESS
We Build Lasting Partnerships
With Our Customers
Find out for yourself why Retailers across the United States have trusted Supermarket Representatives since 1957.
4.8K+
Active Products
350+
Active Vendors
3.2K+
Active Customer Stores
3.8K+
Average Monthly Orders
Our Story
Company Timeline
SMR has been partnering with Retailers & Product Vendors for over 60 years!
Since the very beginning, we have always made Excellent Customer Service our top priority, and that tradition proudly continues to this day.
Frequently Asked Questions:
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Working with SMR means our collective 64 years of Industry knowledge and experience will be focused on providing your stores quality products at the most competitive pricing. We pride ourselves on delivering white glove Customer Service in all aspects - Building lasting relationships with our Customers is why we have been around since 1957!
As a Vendor working with SMR means getting your products placed into New Markets & Accounts that would otherwise be unattainable. Stay in direct communication with our Sales Reps and be notified of new business in your Target Territories or Accounts. Their established relationships get your Products into Franchises & Large Chain Stores.
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SMR offers Pricing Discounts based on the overall quantity ordered. Drop Shipment Pricing is available for small quantity and Volume Discounts are always offered for larger orders. Drop Shipments are delivered via UPS/FedEx and Volume Shipments are sent via LTL Truck Shipments to one specified location - unless alternative Shipping Services are requested.
Regardless if shipping to a Distribution Center, Warehouse, Storage Space, or Storefront - You can take advantage of the lower pricing!
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SMR's Annual General Merchandise, Pet & Candy Trade Show has been a yearly event since we started them back in 1969! Our Show is an opportunity to network with 175+ Vendors, get a firsthand look at each Vendor's Top Selling & New Products from that year and place Orders for them at Show Special Pricing!
SMR's Show allows you to converse and connect with colleagues while getting a preferential look at the best products from our curated group of Vendors. Our next show marks our 64th Annual GM, Pet & Candy Show - Find out why our show has been going six decades strong and counting!
SMR's Annual Show ends up always being SOLD OUT - Tickets are available on a 'first-come, first-serve' basis. We encourage all our Vendors to attend our Annual Show for the opportunity it affords. The show generates 30% of our Annual Revenue in just two days!
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The Vendor Onboarding process is spelled out in the New Vendor Kit. The Vendor Portal gives you complete control over your Item Information - Keeping this information accurate is critical so we try and make it as simple as possible for our Vendors to utilize.
SMR Sales Reps actively communicate with our manufacturing vendors to stay apprised of the newest and best performing items so they can share them with the other stores that are
Ready to Get Started?
Find out why retailers across the country have trusted SMR for the past 60 years!
Contact Us
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