Supermarket Representatives Inc.
The One Stop Shop for all your General Merchandise needs!
Since 1957
Cardboard box with the word 'New' over the top
New & Exciting Products
Bring best selling and exciting new products into your stores
Shipping Options
Customers choose their preferred billing style
Experienced Team
Over 120 Years of Retail Industry Experience across SMR Team
Drive New Revenue
Our curated products are guaranteed top sellers

Why Work With Supermarket Representatives Inc.?

  • Over 60+ Years of Industry Knowledge & Experience

  • Annual Trade Show with 175+ Vendors

  • Direct or Centralized Billing Options

  • Volume Discounted Pricing

  • 300+ Vendors Representing Thousands of Products

SMR Operates as an National Buying Office and “One Stop Shop” Retail Operations of All Different Types: Chains, Franchises, Independent Stores Within the Supermarket, Drug, & Convenience Store Channels & Many Others. 

As a General Merchandise Retail Supplier Specializing in PDQ Impulse Products, We Offer Prepaid Pricing for Direct-to-Store & Warehouse Deliveries.

Billing Options Based on Customer Preference for ither Direct or Centralized Billing.

Representing 300+ Manufacturers & Specializing in High Profit/In & Out Product Promotions for: Housewares, Plastics, Toys, Seasonal Products, Dollar Goods, Floral, Pet & Pet Supplies, HBC, Snack & Candy, Licensed Goods (Sports & Juvenile Brands), And Much More!


Working with SMR means our collective 65 years of Industry knowledge and experience will be focused on providing your stores quality products at the most competitive pricing. We pride ourselves on delivering white glove Customer Service in all aspects - Building lasting relationships with our Customers is why we have been around since 1957!

As a Vendor working with SMR means getting your products placed into New Markets & Accounts that would otherwise be unattainable. Stay in direct communication with our Sales Reps and be notified of new business in your Target Territories or Accounts. Their established relationships get your Products into Franchises & Large Chain Stores.

SMR offers Pricing Discounts based on the overall quantity ordered. Drop Shipment Pricing is available for small quantity and Volume Discounts are always offered for larger orders.

Drop Shipments are delivered via UPS/FedEx and Volume Shipments are sent via LTL Truck Shipments to one specified location - unless alternative Shipping Services are requested.

Regardless if shipping to a Distribution Center, Warehouse, Storage Space, or Storefront - You can take advantage of the lower pricing!

The Vendor Onboarding process is spelled out in the New Vendor Kit. The Vendor Portal gives you complete control over your Item Information - Keeping this information accurate is critical so we try and make it as simple as possible for our Vendors to utilize.

SMR's Annual General Merchandise, Pet & Candy Trade Show has been a yearly event since we started them back in 1969! Our Show is an opportunity to network with 175+ Vendors, get a firsthand look at each Vendor's Top Selling & New Products from that year and place Orders for them at Show Special Pricing!

SMR's Show allows you to converse and connect with colleagues while getting a preferential look at the best products from our curated group of Vendors. Our next show marks our 61st Annual GM, Pet & Candy Show - Find out why our show has been going six decades strong and counting!

SMR's Annual Show ends up always being SOLD OUT - Tickets are available on a 'first-come, first-serve' basis. We encourage all our Vendors to attend our Annual Show for the opportunity it affords. The show generates 30% of our Annual Revenue in just two days!

If you are interested in becoming a Customer of Supermarket Representatives Inc. you can contact us for more information in getting started. SMR Main Office can be reached at (800) 645-3520 or Email:

We would be more than happy to help with whatever you need!


Hear What Our Customers & Vendors Have to Say About SMR:

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Find out why retailers across the country have trusted SMR for the past 60 years!